The management team combine skill sets and extensive experience covering industries such as gardening, architecture, retail, both mobile & web marketing and 3D app development. Our online business model uses the same conversion logic as major online games and applications from web and mobile app stores. Engaging with market leaders in the mobile space gives us the distinct advantage in understanding this marketplace.

 Gary Hanaphy


VR Retail was established in 2014 by founder and CEO Gary Hanaphy. He has been at the heart of the garden design and retail business over the last decade and has a long list of professionally designed and installed gardens valued over 2.5million euros. Gary hit the highest point of the Irish garden sector when he became one of a very niche club receiving no more than 3 gold medals from the prestigious Bloom flower show, an accolade that only a handful of people can boast. Gary is the driving force behind the organization, taking it from initial concept to product specification and roll-out.

Michael D. Irwin

FCA Chairman

Michael is a chartered accountant who began his career over thirty years ago in PWC. He has extensive business experience in a variety of industries. Michael was Finance Director of the Dunnes Stores Group, which with a turnover of €5bn was Ireland’s largest retailer. Following Dunnes Stores, Michael was appointed CEO of ADM Group in Ireland and achieved record results during his tenure with them. Michael is currently on the boards of many Irish companies and acts as chairman for several of them.

Roger Hatfield


A 30 year+ veteran of company start-ups and financing same and is an ideal fit as our CFO. In addition to Finance and Fundraising, Roger will also support the administration and investor relationships.

Rubén Picó Ruiz

Product Producer & COO

Rubén graduated in Computer Science Degree on the Polytechnic University of Valencia (Spain), he also graduated in Business Administration and Management on the University of Valencia (Spain). Rubén started as a consultant in a business software development company (LITEBI). Rubén quickly assumed responsibility and started to a Solution Manager, being the person in the middle between the development team and the customer.

Javier Giménez

CTO & Development Partner

Javier and his company are our preferred third party development partner. Through GodRay we have a young dynamic development team with experience in Unity build and 3D modelling. Javier holds a Computer Science Degree from the Polytechnic University of Valencia.